When people perceive the complex objects consisting of many elements, they apply conscious or subconscious methods of arranging the parts into a whole organized system instead of just the set of simple objects. The basic idea behind this movement can be caught through the well-known phrase by Gestalt psychologist Kurt Koffka: « The whole is other than the sum of the parts». It is used primarily in cognitive psychology for the field exploring the laws of meaningful perception of the data which people constantly get from the world that seems primarily chaotic. What is Gestalt theory?īasically, Gestalt is the term that comes from the German word Gestalt meaning «shape, form». So, today we are going back to basics: let’s start revising how Gestalt grouping principles can affect user interfaces positively. Exploring the ways how people perceive information and using them for building good navigation, digestible copy, and effective color choice has a great impact on the usability of the product - and scannability as its important part. Visual hierarchy in web and mobile interfaces belongs to the domain knowing which designers strengthen their creative potential.
Even creative experiments are based on the knowledge of interaction mechanisms and factors influencing them: to break the rules, you have to know them well. Yet, there’s no magic on this way: this skill is based on not only talent but also practical experience and persistence in studying theory, standards, and guidelines which quickly change together with technology and devices. In lots of cases, that’s not bragging but the real skill to see all the details together, to feel the possible pitfalls of the user flow, to find the original solutions not ruining usability.
Many designers can boast of having creative intuition and a sharp eye: they add as much passion and feeling into the layout of the future website or app as rational thinking and measurement.
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